A scene of two people facing each other and drinking coffee

Better Life, More Pleasure

Brownbag Logo
A scene of two people facing each other and drinking coffee

Better Life, More Pleasure

Brownbag Logo
A scene of two people facing each other and drinking coffee

Better Life, More Pleasure

Brownbag Logo

The Coffee Tech Startup
Innovating the Coffee Industry

We go beyond mere convenience to solve structural problems in the coffee industry

and present a new standard for next-generation coffee quality.

Two Brownbag developers conducting an espresso extraction test using an Awear coffee machine.

The Coffee Tech Startup
Innovating the Coffee Industry

We go beyond mere convenience to solve structural problems in the coffee industry

and present a new standard for next-generation coffee quality.

Two Brownbag developers conducting an espresso extraction test using an Awear coffee machine.

A Coffee Tech Startup
Innovating the Coffee Industry

We go beyond mere convenience to solve the structural problems of the coffee industry, and present a new standard for next-generation coffee quality.

Two Brownbag developers conducting an espresso extraction test using an Awear coffee machine.

The Growth of Brownbag

2026

2025

2024

2023

September

Stores implementing Aware

exceeded 50

July

Gowid-Bliss

Strategic Partnership Signed

November

AWARE Launchd

February

Series A

Raised 7 billion KRW in funding

(Cumulative 10 billion KRW)

March

Bliss surpassed 3,000 customers


2022

2020

2019

2015

February

Company Name Changed to Brownbag

January

Bliss surpasses 1,000

customers (No. 1 in the industry)

February

Coffee subscription service

Bliss Launch

February

BrownbagCoffee

Founded

The Growth of Brownbag

2026

2025

2024

2023

September

Stores implementing Aware

exceeded 50

July

Gowid-Bliss

Strategic Partnership Signed

November

AWARE Launchd

February

Series A

Raised 7 billion KRW in funding

(Cumulative 10 billion KRW)

March

Bliss surpassed 3,000 customers


2022

2020

2019

2015


February

Company Name Changed to Brownbag

January

Bliss surpasses 1,000

customers (No. 1 in the industry)

February

Coffee subscription service

Bliss Launch

February

BrownbagCoffee

Founded


Leading cumulative investments of 10 billion KRW

The growth of Brownbag

2025

2024

2023

July

Gowid-Bliss

Strategic Partnership Signed

September

AWARE Launch

February

Series A

Attracted 7 billion KRW investment

(Cumulative 10 billion KRW)

February

Bliss surpasses 3,000

corporate clients

2022

2020

2019

February

Brownbag Co., Ltd.

Company Name Changed

January

1,000 Bliss customers

reached (No. 1 in the industry)

February

Coffee Subscription Service

Bliss Launch

2015

The Growth of Brownbag

2026

2025

2024

July

Gowid-Bliss

Strategic Partnership

September

AWARE Released

September

Awair-adopted stores

surpassed 50

February

Series A

Raised 7 billion KRW in funding

(Cumulative 10 billion KRW)

2023

2022

2020

February

3,000 Bliss Clients Reached

February

Brownbag, Company Name Change

January

1,000 Bliss clients reached surpassing competitors
(No. 1 in the industry)

2019

2015


February

Coffee Subscription Service, Bliss Launch

February

Brownbag Coffee

Founded


CERTIFICATES

Technology Certification and Listing

2021 Certificate of Selection as a Promising Company for Design Innovation
Management Innovative Small and Medium Business (Main-Biz) Certificate
2021 Excellent Technology Competency Enterprise Certificate
Hi-Seoul Brand Company Certification
Certificate of Excellent Technology
Household Coffee Maker System Patent Certificate
Patent Certificate for a Coffee Taste Pairing Service System Using Fully Automatic Coffee Machine-Based Feedback
Patent Certificate for Automatic Coffee Machine-Based Coffee Bean Subscription Service System
Patent certificate for a franchise coffee brewing system
Patent Certificate for Coffee Making System for Public Places

CERTIFICATES

Technology Certification and Listing

2021 Certificate of Selection as a Promising Company for Design Innovation
Management Innovative Small and Medium Business (Main-Biz) Certificate
2021 Excellent Technology Competency Enterprise Certificate
Hi-Seoul Brand Company Certification
Certificate of Excellent Technology
Household Coffee Maker System Patent Certificate
Patent Certificate for a Coffee Taste Pairing Service System Using Fully Automatic Coffee Machine-Based Feedback
Patent Certificate for Automatic Coffee Machine-Based Coffee Bean Subscription Service System
Patent certificate for a franchise coffee brewing system
Patent Certificate for Coffee Making System for Public Places

CERTIFICATES

Technology Certification and Listing

2021 Certificate of Selection as a Promising Company for Design Innovation
Management Innovative Small and Medium Business (Main-Biz) Certificate
2021 Excellent Technology Competency Enterprise Certificate
Hi-Seoul Brand Company Certification
Certificate of Excellent Technology
Household Coffee Maker System Patent Certificate
Patent Certificate for a Coffee Taste Pairing Service System Using Fully Automatic Coffee Machine-Based Feedback
Patent Certificate for Automatic Coffee Machine-Based Coffee Bean Subscription Service System
Patent certificate for a franchise coffee brewing system
Patent Certificate for Coffee Making System for Public Places

BRANDS

Business Area

The Owwer coffee machine is installed by itself on the cafe counter, leaving plenty of free space on the table without other surrounding appliances. This demonstrates its compact design that maximizes space efficiency.

AWARE

Korea's first cloud-based coffee machine

A working woman smiling while drinking coffee

BLISS

Korea's No. 1 Office Coffee Subscription Service

COVE

High-quality coffee bean brand

BRANDS

Business Area

The Owwer coffee machine is installed by itself on the cafe counter, leaving plenty of free space on the table without other surrounding appliances. This demonstrates its compact design that maximizes space efficiency.

AWARE

Korea's first cloud-based coffee machine

A working woman smiling while drinking coffee

BLISS

Korea's No. 1 Office Coffee Subscription Service

네 종류의 코브 원두 이미지

COVE

High-quality coffee bean brand

BRANDS

Business Area

The Cloud Coffee Machine Aware installed in a cafe, featuring a prominent stainless steel finish.

AWARE

Korea's first cloud-based coffee machine

Set against an office background, a woman is smiling brightly while holding a coffee cup. This showcases the value of Bliss, a coffee machine rental solution that improves employee welfare.

BLISS

Korea's No. 1 Office Coffee Subscription Service

The packaging for four signature products from the coffee bean brand Cove is stylishly on display.

COVE

High-quality coffee bean brand

Brownbag, Inc.

aware-support@brownbag.one

1644-1586

Download Company Profile(Kor)

English

Brownbag | CEO Jongsu Son | Business Registration Number: 545-81-00180

1st Floor, 39 Banpo-daero 22-gil, Seocho-gu, Seoul | Mail-order Business Report No. 2018-Seoul Seocho-1214


© 2025 Brownbag, Inc.

Brownbag, Inc.

aware-support@brownbag.one

1644-1586

Download Company Profile(Kor)

English

Brownbag | Representative: Jongsoo Son

Business Registration Number: 545-81-00180

Address: 1st Floor, 39 Banpo-daero 22-gil, Seocho-gu, Seoul

Mail Order Business Report Number: 2018-Seoul Seocho-1214

Copyright © Brownbag, Inc. All Rights Reserved